PRIVACY POLICY

Comprehensive Privacy Policy

Effective Date: March 9, 2025
Last Updated: June 17, 2025

Be The Palm LLC (“we,” “us,” or “our”) is committed to protecting your privacy. This policy outlines how we collect, use, share, and safeguard your information in accordance with U.S. federal privacy laws and applicable state-specific regulations. It also includes clear guidance on how to opt out of certain types of data processing.

1. Data Collection

We collect the following categories of data to process orders and operate effectively:

  • Personal Information:
    First name, last name, email, phone number, billing and shipping address, and payment info (via secure processors)

  • Transactional & Behavioral Data:
    Products purchased, items added to cart, order value, browsing/search activity, registration events

  • Technical & Device Identifiers:
    IP address, device info, browser, pixel data, session activity

2. How We Use Your Data

Your data is used for:

  • Processing payments and fulfilling orders

  • Providing delivery updates or resolving issues

  • Including optional promotional materials (e.g., flyer in package)

  • Improving marketing and website experience

  • Running advertising campaigns and analytics (e.g., TikTok)

3. Third-Party Data Sharing

We do not sell or rent personal data to third parties. We share limited data with platforms solely for operational and advertising purposes:

a. TikTok

We use TikTok's Pixel, Events API, and Customer API to track and optimize ad performance. TikTok receives:

  • Events:
    Add to Cart, Complete Payment, Initiate Checkout, Search, View Content, Complete Registration

  • Identifiers:
    First/Last Name, Email, Phone Number, Country, State, City, ZIP

  • Data Connections:

    • TikTok Order API: Purchase tracking

    • TikTok Customer API: For custom audiences (via hashed contact info)

You may opt out of TikTok-related data sharing by emailing us or using TikTok’s privacy controls here:
? TikTok Privacy Center

b. Etsy

Orders placed via Etsy transmit your info through Etsy’s secure seller system. Shared data includes:

  • Order details

  • Contact information

  • Shipping data

  • Analytics from Etsy (e.g., ad attribution)

To manage Etsy privacy preferences, visit:
? Etsy Privacy Settings

c. Other Service Providers

We work with trusted third parties under strict confidentiality to fulfill your orders:

  • Payments: Stripe, PayPal

  • Shipping: USPS, FedEx, UPS

  • Hosting/Analytics: Secure providers only

4. Federal Compliance

  • COPPA – No data is knowingly collected from children under 13.

  • CAN-SPAM – Promotional emails (opt-in only) include an unsubscribe option.

  • FTC Safeguards Rule – We use SSL/TLS encryption and access control on all sensitive data.

5. State Privacy Rights & Opt-Out Links

State

Rights Available

How to Opt Out or Exercise Rights

California (CCPA/CPRA)

Access, delete, correct data, opt-out of “sales”

? Do Not Sell or Share My Personal Information

Nevada (SB220)

Opt out of data sales

? Nevada Privacy Opt-Out or email contact@bethepalm.com

Virginia (VCDPA)

Access, correct, delete data

? Virginia Consumer Request Form

Colorado (CPA)

Access, correct, delete data

? Colorado Consumer Request Form

Connecticut (CTDPA)

Access, correct, delete data

? Connecticut Privacy Rights

Utah (UCPA)

Access, delete, opt out of processing

? Utah Privacy Rights

Illinois (BIPA)

No biometric data collected

No action needed – We do not collect biometric data.

Vermont (Act 171)

No data sharing without consent

Email us at contact@bethepalm.com to verify your consent status

New York (SHIELD Act)

Data breach notice within 72 hours

You will be contacted by email within 72 hours of any qualifying data breach

All Other States

Federal privacy standards apply

Email contact@bethepalm.com to inquire about or exercise any rights

If any link is unavailable or you need help exercising your rights, please contact us directly.

6. Promotional Flyers

We may include a one-time flyer with your order containing a discount code. You can opt out anytime by emailing:
? contact@bethepalm.com

7. Data Retention

Your data is kept only for as long as necessary to:

  • Fulfill your orders

  • Maintain tax and legal records

  • Resolve chargebacks, disputes, or fraud

8. Security Measures

We protect your data using:

  • SSL/TLS encryption for all transactions

  • Access control policies to restrict internal access

  • Platform-specific compliance reviews, especially TikTok and Etsy

9. Your Rights

You may:

  • Request access to your personal data

  • Correct or delete your information

  • Receive a copy of your data in portable format

  • Opt out of advertising-based data sharing (e.g., TikTok)

Submit your request by:

Email: contact@bethepalm.com
Or via one of the forms listed in the table above

10. Policy Updates

We will notify you of any material changes to this policy via our website or email at least 30 days in advance.

11. Contact Us

Be The Palm LLC
Email: contact@bethepalm.com
Website: www.bethepalm.com